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About Us

WHO WE ARE?

About Food Group Trading

We are a very young and dynamic retail group based in Doha Qatar, recently Created under the umbrella of a famous holding with more than 20 years of expertise and  existence in the local market

We have succeeded today in developing very fast our business and achieving good performances in all divisions based on the professionalism and high experience of our team and the personal involvement of our top management in our daily basis operations locally and worldwide. Also, we have developed a continued and very good business partnership  with our suppliers worldwide through our different sourcing offices in different continents and countries ( Morocco/ South Africa / UK/ Sweden/Jordan / UAE / Brazil / Mexico….)

One of our key strengths lies in our unwavering dedication to operational excellence, reflected in the seamless functioning of all our divisions. This commitment to professionalism has enabled us to consistently exceed expectations, delivering exceptional performances across all facets of our operations.

Moreover, our reach extends far beyond borders, thanks to our extensive network of sourcing offices strategically positioned across various continents and countries. Through our strong presence in locations such as Morocco, South Africa, the UK, Sweden, Jordan, the UAE, Brazil, Mexico, and more, we have fostered enduring partnerships with suppliers on a global scale. This diverse and robust network allows us to procure top-quality products and services, ensuring that we meet and exceed the evolving needs of our discerning clientele.

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Projects Done

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Happy Clients

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Expert People

Award Winners

Our Commitment and Values

Guiding Principles: Vision, Mission, and Core Values

Benefiting from the heritage of our holding and developing our business partnership to reach maximum customers in different divisions based on the expertise and professionalism of our team (Executives / Operations & Top Management)

Relentlessly sourcing to surpass expectations, delighting our customers across every division, ensuring their utmost satisfaction remains our unwavering commitment.

Elevating as the market's pinnacle for an expansive, diverse imported product line known for superior Quality-to-Price standards, setting new benchmarks in the industry.

Our core embodies unwavering Commitment, steadfast Integrity, practiced Professionalism, and a perpetual pursuit of Diversification, shaping our every endeavor.

Retail Group GM

Mr.Driss El Barrah

Why Choose us?

Our Commercial Strategy

A very successful combination of the Cash & Cary strategy ( That today everybody is doing ) and the Hard-Discount one ( only a few are specialized or doing )

The purpose is to :

  • Ensure diversification vs competitors in the market
  • Ensure more profit and profitability of the group by eliminating intermediary and 3rd parts between main suppliers and our final customers
  • Offer to our customers the best quality/Price category of products
  • Continue the sourcing process to respond to our valued customer’s demands and needs and more to expect their consuming behaviors to change
  • Be always and all time near to the market to continue development and innovation ( New range, Lifestyle, Customers market behaviors, and tendency …)
Communication & Marketing

Our Marketing Strategy

Believing today that communication and marketing are one of the success pillars of any retail company in the market, we are developing internally and externally a solid communication and marketing Strategy to reach our actual and potential customers and to keep them informed about all news regarding the group in term of :

  • New Products / New range arrival and availability.
  • Weekly and monthly promotions and offers.
  • Personal and closer relationships with our customers through direct communications tools (Social Media).
  • Different Loyalty and awards programs.
  • Home Deliveries are free of charge for agreed areas and distances.
  • Special cash counters for the Mall tenant.
  • Working with a professional team internally or a 3rd party to update the continuing process of our group website Plus social media.
Expert People

Meet Our Dedicated Team

Ever find yourself staring at your computer screen a good consulting slogan to come to mind? Oftentimes.

Brooklyn Simmons

Finance Advisor

Jenny Wilson

Business Eng.

Ronald Richards

Marketing

Marvin McKinney

Developer
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As a loyal customer, I've experienced unparalleled quality and diversity in products offered by this retail group. Their commitment to excellence and professional service is truly commendable. I highly recommend their services to anyone seeking top-notch products.

Ahmed

I've been impressed by the exceptional business partnerships forged by this retail group. Their dedication to sourcing and serving customers across various divisions is unmatched. The team's expertise and management's involvement ensure a reliable and satisfying experience.

Ibrahim

This retail group, under its holding's heritage, has provided me with a consistently positive experience. Their commitment to professionalism and integrity reflects in the quality of products and service they offer. I'm a delighted customer and recommend their services wholeheartedly.

Fatima Ali